Advert turns air into
drinking water
In the nearer neighbourhood outside Lima in Peru, an
advertisement billboard provides clean drinking water at disposition to all
people for free – mainly its neighbours.
The billboard produces clean drinking water from the
humidity in the air through filters. The advertisement agency Mayo Peru
DraftFCB and engineers at the University of Engineering and Technology (UTEC)
in Lima joined forces to realize the brave project.
The main idea is to “put
imagination into action” and to further develop creativity among its students.
On the billboard up high it says: “A billboard that produces drinking water from
air” (“Un panel que produce agua potable del aire”).
UTEC was about to open the application period for
2013 and a clever way to capture students' attention was using an
advertising technique, where it is made even more attractive. So they decided
to create a billboard which turns air into drinking water to attract innovative
students into this university which had been functioning only one year.
Of course, the panel has
become a local attraction for its uniqueness and originality, but it is
especially useful for all villagers near its location at the coastal desert of
Peru. The annual precipitation of this city is almost zero, but the humidity of
the air is about 98% daily, which is the main resource to produce clean water
to the whole community. So
far, the billboard has produced over 9,000 litres of drinking water - 96 litres
a day.
This
could be a great idea to implement it around the world, especially on those
places which are suffering of lack of clean water, or using other natural
resources to fabricate or purify impure water.

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